Absa Cape Epic Logo Store Open for Business

The one piece on your bike you stare at all ride long, can now mean a little more to you.You asked for it and now it’s officially here. Say hello to the Absa Cape Epic Logo Store – your dedicated one-stop Absa Cape Epic merchandise and memorabilia outlet.
In the world of ultra-endurance sport the Absa Cape Epic stands head and shoulders above its rivals – a reputation forged from passion, dedication and a vision that has seen it develop into the world-class mountain bike stage race it is today.
Building on these very tenets, the Absa Cape Epic Logo Store was created to amplify the reach of the Absa Cape Epic brand as a whole and extend its footprint and values to a broader audience through various exclusive merchandise offerings with no compromise on quality and authenticity.
“For us, launching the Absa Cape Epic Logo Store felt like the right thing to do and there was no better time to put it into action than now,” said Suresh Naidoo, Absa Cape Epic Merchandise Project Manager. “The philosophy behind the concept was simple: to be a leader with innovative products, cutting-edge design and exceptional service and we feel this space meets all of the above criteria.”
The website is tailored to deliver a seamless online shopping experience for all enthusiasts and visitors – not just those who have participated in the race. In terms of merchandise there’s an entire online catalogue of Absa Cape Epic-branded items to peruse, from casual wear and cycling gear to accessories, trinkets and gifts.
To further bolster the user experience and reward the loyalty and commitment of riders who have finished the race three times or more, a collection of branded items are available exclusively to Amabubesi Finisher Club members.
“In the past, Absa Cape Epic merchandise was only available through various retailers, vendors and sponsors at the event but everything has been remodelled and streamlined to deliver a holistic package. The Absa Cape Epic Logo Store not only provides an exclusive experience for the customer it also represents a partnership and relationship with our sponsors and partners – and that’s something we want to nurture,” added Naidoo.
The online shop will function purely on a click and collect basis whereby all online purchases can be collected at the 2018 Absa Cape Epic – at registration, the Prologue and the Grand Finale at Val de Vie.
Those unable to attend the 2018 Absa Cape Epic can visit the pop-up Absa Cape Epic Logo Store at the Epic World Cup in Stellenbosch on 10 March where a selection of Absa Cape Epic and UCI World Cup merchandise will be available for purchase.
For more information and a comprehensive list of what items are available please visit the Absa Cape Epic Logo Store website: www.cape-epic.store/