Bonk Breaker® Broadens Reach, Expands Distribution To South Africa

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Santa Monica, CA–In a vital move toward increasing distribution of Bonk Breaker® bars worldwide, the company proudly announces expansion into South Africa. Bonk Breaker® has partnered with MCNS Group to manage sales and distribution of the freshly baked real food energy and protein bars throughout Sub-Saharan Africa.

“We are extremely excited about the market opportunity in Southern Africa,” said Chris Frank, Bonk Breaker® co-CEO & Chairman. “The large and growing active lifestyle community and world class sporting events provide a perfect fit for Bonk Breaker®’s nutrition bar lineup. Most importantly, our distribution partner, MCNS Group, has a proven history of success in the sports nutrition space. With their shared passion for Bonk Breaker® products we know that the partnership will be a successful one.”


“The initial customer response to Bonk Breaker® has already been fantastic,” says Marc Smith, co-owner of MCNS Group. “With the thriving endurance community in South Africa, the market demand for the bars has been extremely high.“

“We’re thrilled with the opportunity to provide a premium nutrition product to our discerning, health-conscious and rapidly expanding customer base,” said Gary Muller, Brand Manager at MCNS Group.

The strategic relationship with MCNS Group will go well beyond sales to include substantial on-site event activation in support of South Africa’s burgeoning endurance sports event calendar and the flourishing interest in health and fitness in the region. Initial Bonk Breaker® product offerings will include four energy bar SKU’s and two flavors from the brand’s growing protein bar range.

The expanded distribution to Southern Africa bolsters Bonk Breaker®’s status as one of the world’s premier sports nutrition manufacturers, adding to the company’s already powerful presence in the United States, Canada, Australia and New Zealand.


About Bonk Breaker®
The Official Nutrition Bar of IRONMAN®, USA Cycling and the USA Cycling Team, Bonk Breaker® was honored as the “Best Energy Bar” by Road Bike Action magazine two years running and the “Best of Competitor” magazine for the fifth time in 2013. Co- founded by Jason Winn and Chris Frank, both elite-level athletes in their own right, Bonk Breaker®’s mission is to be the nutrition bar of choice for weekend warriors, families and world-class athletes alike–anyone hungry for the best tasting, freshest and most nutritious energy and protein bars on the planet. The Santa Monica, Calif.-based company’s quest began in 2006 when Winn and his mother baked the first peanut butter & jelly bar in Mama Winn’s kitchen and continues today with an ever-expanding lineup of products and flavors combining all-natural real food gluten, dairy and soy free ingredients. Whoever you are, Bonk Breaker® has a bar for you–fresh from the oven. Visit Bonk Breaker® at

Contact: (310) 315-4129

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