KWAZULU-NATAL, PIETERMARITZBURG, 10 June 2016 – The Cascades Lifestyle Centre is pulling out all the stops for well-known NPO ‘The COWS’ as its Pietermaritzburg’s venue to hold the 2016 ‘100 Miles of Nowhere’ annual cyclethon to raise funds for their CHOC Childhood Cancer Foundation, happening on 24th of June 2016.
Says Lynda Lees, Consultant to Cascades Lifestyle Centre, “Cascades Lifestyle Centre is very happy to support this important COWS initiative for the CHOC foundation. We encourage Martizburg residents and cyclists to come out in full force to the centre on the 24th June from 2pm to support this international challenge. Many of our retailers are supporting this initiative.”
Supported by Cadence Cycling Performance Centres around the country, the Pietermaritzburg Cadence Performance Centre, which recently moved into the Cascades Centre Business Park (Nedbank building), is supplying the Cascades Centre with 20 of their new stationary bikes and monitoring equipment.
This year, the cyclethon of 100 miles (160km) aims to raise R250 000 for CHOC Childhood Cancer Foundation, and is open to everyone. The distance can be completed as a team of one cyclist, two or four cyclists. However the team is made up, the distance must be completed on the Cadence Performance Centre stationary bikes.
Says Tessa Hesse, Manager of the Pietermaritzburg Cadence Performance Centre, “The 100 Miles of Nowhere Challenge is a great event that we’re proud to be supporting. We will be transporting 20 of our new stationary bikes and equipment to the Cascades Centre ready for set up and cycling. It’s a fun, family-orientated event that the whole community gets behind, and we want to thank the Cascades Centre for hosting the event.”
As part of the fundraiser, cyclists pay an entry fee donation of R1 000 for a solo rider, R600 per rider for teams of two, and R350 per rider for teams of four, and are also encouraged to get their friends, family and colleagues to sponsor them per km or to complete the distance, all of which goes directly to CHOC.
The 100 Miles of Nowhere concept is now an international fundraising initiative that was unintentionally started by Eldon Nelson, an American blogger who owns the www.fatcyclist.com blog.
The cyclethon will be hosted at eight Cadence Performance Centres based in Pietermaritzburg, Durban, Johannesburg and Cape Town, and all centres will run the cyclethon simultaneously on 24 June from 2pm – 7 pm.