Puma launches IGNITE your city series

As part of this epic running series featuring the all-new PUMA IGNITE, Japanese runners marked the first stop with Tokyo.  Five runners ran five, 5-kilometer races in five cities.  To demonstrate the maximum energy return and durability of PUMA IGNITE, they did it all in 24 hours.

Cape Town, South Africa (16 February 2015) – Today PUMA launched the IGNITE Your City film series after unveiling the new-to-market PUMA IGNITE running shoe a week prior. IGNITE Your City features ten global running crews as they ignite their respective cities by pushing the boundaries of their run while wearing the new PUMA IGNITE. They do it for the bragging rights, ...

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IGNITE Q&A With PUMA Footwear Designer Jacob Garcia

PUMA 188041_01_IGNITE shoe men lowres

Q: What makes the IGNITE tooling different from that which exists in the current market? A: The premium foam is what sets the IGNITE apart and makes it PUMA’s most responsive running shoe. We believe IGNITE foam is a perfect synergy of cushioning and energy return with the added benefit of not breaking down over time. Q: What are the ...

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IGNITE Q&A With Usain Bolt

PUMA Bolt-Ignite 6 lo

Q: When do you wear IGNITE? A: I start out with IGNITE as a running shoe to warm up before going into a spike, and it’s important that I wear a shoe that is comfortable and keeps my energy up. I love IGNITE for that, and can feel it make a real difference. It’s a pretty good-looking shoe as well. ...

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Puma launches IGNITE, its most energized running shoe

PUMA 188041_01_IGNITE shoe men lowres

Cape Town, South Africa, 11 February 2015 – PUMA is proud to introduce IGNITE, a performance running shoe featuring innovative foam technology that maximizes energy return to keep you running longer. Worn by The World’s Fastest Man Usain Bolt, IGNITE is PUMA’s most responsive running shoe, optimizing comfort and durability. Designed for a wide range of runners, if you put ...

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Usain Bolt and Puma “Ignite” New York City

Runners Harness Energy in Times Square to Launch New PUMA IGNITE Running Shoe

Cape Town, South Africa (11 February 2015) – Usain Bolt was at the heart of a spectacular stunt in New York last night to launch PUMA IGNITE, a running shoe that provides maximum energy return. In the energy hub of the city that never sleeps, runners powered away on treadmills in Times Square throughout the day with the energy from ...

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How does mountain bike wheel size really affect performance?


The debate around the benefits and limitations of mountain bike wheel sizes has been raging for several years, but what are the real-world differences between 26in, 27.5in and 29in wheels? That’s a question  BikeRadar has always wanted to answer, after teaming up on an experiment with Howard Hurst of the University of Central Lancashire, has done just that. The results may well surprise you. ...

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Trek Bicycles team up with Totalsports Xterra

The sporting season has commenced on a high note with Trek Bicycles signing up as the bike partner of South Africa’s largest off-road triathlon, the Totalsports XTERRA presented by REHIDRAT® SPORT.

The sporting season has commenced on a high note with Trek Bicycles signing up as the bike partner of South Africa’s largest off-road triathlon, the Totalsports XTERRA presented by REHIDRAT® SPORT. “We are excited to welcome Trek Bicycles as the bike partner of the Totalsports XTERRA,” says Michael Meyer, Managing Director of Stillwater Sports.  “All XTERRA Lite and XTERRA Full ...

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PureMotion distribute Muc-Off in South Africa


Muc-Off is proud to have a strong global presence and is continuing to build on this by introducing new partners PureMotion Sports. PureMotion will now be distributing Muc-Off products in South Africa, they have successfully-distributed brands such as POC and ICEdot throughout South Africa and Muc-Off will be a welcome addition to their retailers. PureMotion will also be supporting Muc-Off ...

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Travelling 101: Start With Thule


Thule will be doing what it does best this December holiday season, and that’s making it safe and convenient for travellers to take their lifestyle along, irrespective of where the road leads them… And to this end they’ve stocked their stores with a range of up-to-the-minute products; including the new Wingbar Black, the Trail roof basket and the Touring luggage ...

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THULE cruises into Sport Strollers market with ultimate quality


October 2014 – Having researched the international stroller market, THULE has launched their exceptional Sport Stroller range assuring you the quality and comfort known only to this innovative forward thinking brand. Promoting active lifestyles supported by exceptional quality, THULE continues to expand on its “Active with Kids” range with the release of their Sport Strollers this year – the THULE ...

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