Family owned business partners with Specialized Bicycles to become the first Specialized Concept Store in Cape Town


Revolution Cycles, owned and run by the Kotze family has teamed up with Specialized Bicycles to open up a Concept store in the heart of Cape Town. Situated in Bree street on the foot of Table Mountain, the setting could not be any better. Revolution Cycles has truly become a shopping destination for locals and foreigners alike.

“The different levels in the store made the design process an interesting one. The final result is a very unique retail environment that has an open, yet warm and personal feel. Any type of rider can walk into the shop and experience a tailored area for their riding style. The dedicated women, road and mountain experiences showcase a full range of products. Another great addition to the shop is the Body Geometry Fit studio and full time Body Geometry Fit technician. This service offers the possibility for cyclists in the Mother City to enjoy cycling the way that it is intended and to achieve the Body Geometry Fit slogan – Be one with your bike,” said Peet Le Roux (Retail Manager).

“It is an absolute pleasure to be associated with the Stirling family. This is our first concept store in Cape Town and and we are excited to build a partnership with the guys from Revolution Cycles,” said Bianca Grobbelaar (Marketing Manager).
“Five years ago we took on Specialized bicycles for the first time. I did not think that we were good enough, but my dad said ‘My boy, we will make it work’ and since then we have not looked back. We are very excited to open up a concept store here in the heart of Cape Town and we are very proud of what we have to offer. We want to keep the rider on their bicycle. It’s not always about winning, its about finishing with a smile on your face,” said Stirling Kotze jnr (Revolution Cycles Owner).
Fitting in perfectly with the coffee culture in Cape Town, Revolution cycles has their own ‘Che Cafe’ on the side walk of Bree street.
With the opening of this Concept Store, Specialized and Revolution Cycles look forward to welcoming all riders to the new store.