Global Sports Brand Empowers Crews to Change the Running Game

Cape Town, South Africa (11th January, 2016) – Global Sports Brand PUMA starts the year with a great opportunity for running enthusiasts by forming and partnering with running crews in cities around the world.

Inspired by the innovative IGNITE foam, which returns the energy you put into your runs, PUMA is energizing cities globally with IGNITE Your City. These running stories, captured last year in the IGNITE Your City film series, featured eight global running crews in key cities pushing the boundaries of their runs with the IGNITE running shoe. The crews did it for bragging rights, to accomplish their dream run, to inspire their city’s greater running community, and for the joy of pushing their runs to new heights.

This year, as PUMA further improves the IGNITE franchise with additional styles and new innovative features, it is evolving the IGNITE Your City program to create IGNITE City Crews. Through regular runs, crew meet ups, and participating in local races and running events, IGNITE City Crews are a community to celebrate city running. The crews supply the energy and passion, PUMA supplies the IGNITE running shoes, gear, and funding to get the IGNITE City Crew started and keep them moving. All the while, PUMA will follow the crews and document their runs on PUMA social channels.

PUMA pledges to put the spotlight on these crews as they are meant to be seen and heard. In the end, these crews will spark the flame to inspire runners across the world. This is an open invitation to join a community, leave the rules behind and run like hell. Will you help us IGNITE Your City?

If you and your crew are interested, follow @PUMARunning and be part of the movement.