GU Energy Labs Announces New Electrolyte Brew

New Flavours, Lighter Formulation

New Flavours, Lighter Formulation

Berkeley, CA – GU Energy Labs is proud to announce a new formulation for its Electrolyte Brew product, adding new dynamic flavours and increasing the versatility of their drinks line to complement its family of endurance nutrition, ensuring athletes of all disciplines can keep hydrating with confidence using GU drinks.

The new, lighter-flavoured Brew serves as a counterpoint to GU’s Roctane Ultra Endurance Energy Drink, which has a higher carbohydrate concentration and additional amino acids, amongst other added benefits.

New flavours include Tastefully Nude as well as Lemon Tea, introducing a caffeinated Brew variant for the first time. Longtime fans of Brew can stay confident in their drink of choice, as the old favourites Orange, Lemon Lime and Blueberry Pomegranate also make a comeback, with the latter retaining its double sodium content versus the other flavours.

“Our new Brew formulation serves many purposes,” notes GU Energy Vice President of Innovation and Development, Magdalena Boulet. “It has a lighter taste profile, while offering a greater versatility for athletes. They can use it solely for short workouts or in conjunction with a GU Gel or Chomps for longer workouts that need additional fuel.”

The new formulation will have 70 calories and 19 grams of carbohydrates per 621ml serving, with 250mg of sodium and 30mg of potassium in all but the Blueberry Pomegranate, which will have 500mg of sodium.

The carbohydrate source combines complex carbohydrates (in the form of maltodextrin, a glucose polymer) with simple carbs (as fructose) in a 50-50 balance, making the new hypotonic Brew easily digested while still providing lasting energy.

“One of the common issues athletes face is flavour fatigue,” said Boulet. “Which is why we’re especially proud of Tastefully Nude. It has a neutral taste and mouth-feel, which imparts subtle flavouring without giving rise to taste fatigue from an overly sweet

formulation. Tastefully Nude also complements numerous flavour combinations with our GU Gels and Chomps.”

The new Brew will be available in portable single serving 19g stick packs as well as travel-friendly tubs offering 24 servings. Each serving contains only 10 grams of sugars, no proteins or fat, natural colourants and is certified free of banned substances by Informed Choice so athletes of all levels can be confident in using Brew.

New Brew will be available from Dischem Pharmacies, Sportsman’s Warehouse and Independent Sports Specialist GU Retailers from October 2014, at an RRP of R30 per single serving stick pack and R430 per 24 serving tub.

For more information about the new Brew log onto www.guenergy.co.za.

About GU Energy Labs

GU Energy Gel, the original energy gel, was developed in 1993 in Berkeley, California. To this day, GU remains the market share leader by a margin of more than two to one, and is still the premium gel available to endurance athletes. GU, Roctane, Chomps and Brew are designed to provide athletes with scientifically-based, performance-tested nutrition.