FOOTHILL RANCH, Calif.,April 1,2014–Oakley, Inc. today announcedthe release of Crosslink® Pitch®eyewear, a new design in a family of Active Prescription frames offeringversatility for an active lifestyle.
“This proud new additiontoour Crosslink collection disrupts the world’s notions of what prescription eyewear can do,” said Colin Baden, Oakley CEO. “We engineeredthe perfect framefor people with busy, active lives by creating interchangeable temples that offer freedom, possibility and the promise of convenience with the power to adapt. Crosslink Pitch makes an art of purposeful design by taking functionality to a whole new level.
”Oakley designers matched each framecolor with two temple sets in predefined colors. One set has a more understated color (great for the office or campus) and the other set has a bolder color.This single frame allows corrective lens wearers togo from work to sport without missing a beat.
Streamlined and honed, Crosslink Pitch redefines the style of Oakley’s original Crosslink®with a smoother lifestyle look. The framebrings convenience to active lifestyles by includingperformance-ready innovations like Unobtainium® componentsthat increase grip with perspiration, and it offersthe all-day comfort of adjustable temples. The durable yet lightweight OMatter® frame is engineered with a Three-PointFit that holds the lenses in precise alignment, and the templeshave been designed tofit undera hat or helmet.
Oakley is achieving a fresh approach to prescription eyewear by inspiring and redefining the concept of crossover design, taking it where it has never gone before. The idea is that a
single prescription eyewearframe can serve all facets of a person’s busy life. Oakley believes people should not be burdenedwith lugging around multiple pairs of prescription eyewear to suit every destination and activity.
The Oakley Crosslink Collection also includes the original Crosslink, Crosslink®Sweep®(which has a larger, sport-inspired lens shape), and Crosslink®Switch™–a frame that allows consumers to swap out corrective optics in seconds. Crosslink Switch was engineered to offer quick and easy lens changing via Switchlock™ Technology, the Oakley innovation first developed for sport performance sunglasses. Two different lens carriers are included, and consumers can customize the frame with the lens optionsthat work best for them. For example, they can use clear progressive lenses atwork or schoolthen switch to prescription sun lenses for recreation –all with a single frame.
“With the versatility of Oakley’s Active Prescription collection, these unique crossover designs let the everyday warrior trade chaos for convenience and cutting-edge innovation,”Baden concluded.
Visit Oakley.com/prescriptionto learn more about the company’s ophthalmic-specific (prescription) eyewear and authentic prescription sun lenses.Also visit us at Facebook, Twitter, YouTubeand Instagram.
About Oakley, Inc.Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 675patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy hasmade Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.