Leading South African footwear brand, Olympic International, has become the official partner of Spur Schools MTB League (SSMTBL). Now in its eleventh year, the SSMTBL along with the league’s title sponsor, Spur Steak Ranches, have invited cycling and peripheral industries to become partners of the league to help grow and invest in the sport at grassroots level.
According to Fahiem Frizlar, Marketing Manager at Bolton Footwear and Olympic International, the brand has been supporting local mountain biking events since the introduction of their cycling range many years ago. “This year we decided to throw our weight behind the Spur Schools MTB League as we firmly believe in the power of sport to uplift communities and also find and develop the champions of tomorrow. We thoroughly support the League’s inclusiveness that allows children of all backgrounds to participate.”
Olympic International offers outstanding technical sports footwear at affordable prices, enabling sports enthusiasts to get into their chosen discipline and excel at it. Frizlar continues: “Arguably the fastest-growing sport in South Africa, cycling has taken the nation by storm over the past few years with the estimated year-on-year growth of this industry believed to be in double-digit figures. Our range includes all the latest performance enhancing designs and technology, thus gaining popularity and acceptance from our sporting nation. We want to further grow awareness around the improved technical capabilities of our sport shoes, specifically for mountain biking, and there is no better way to raise this awareness than amongst young athletes.”
The company, which has a rich heritage, has three MTB cycling shoe styles including the Crank, Traction and Tread. The technical and functional footwear offers the ideal combination of lightweight, breathable fabrics and high-grip soles designed for cycling adventures.
Frizlar concludes: “The SSMTBL has shown excellent growth in recent years. We’re excited about our partnership and look forward to creating an exciting and fun sporting experience for kids throughout South Africa. We’d like to thank the team for putting their trust in our brand and look forward to working together!”
Olympic International’s MTB range is available from www.botlonfootwearonline.co.za.
Visit www.olympic-sport.co.za for more info.