Cape Town, South Africa, 1 June 2020 – Global sports brand PUMA and First Mile have released new styles and colourways of their co-branded collection, made from recycled yarn manufactured from collected plastic bottles.
To raise awareness and drive change towards creating a more sustainable world, PUMA and First Mile launched the first collection in February to support the creation of sustainable jobs, reduce environmental waste and positively impact local communities within the First Mile network.
The second drop of the PUMA x FIRST MILE collection consists of performance shoes and apparel. Featuring an exclusive camo pattern, earth tones and a dash of vibrant colours, this collection will not only allow you to perform your best but also look great while doing so.
“We should be looking after our planet and constantly working on bringing our environmental impact in line with planetary boundaries,” said Stefan Seidel, Head of Sustainability for PUMA. “Our strategy is centered on continuously looking for more sustainable alternatives for our key materials and creating maximum positive impact, living up to our code of being Forever Better.”
Kelsey Halling, Head of Partnerships for First Mile, said: “This collection celebrates not just the environment, but those individuals doing the critical work of waste management.”
The second drop of the PUMA x FIRST MILE training collection is available at PUMA stores and on PUMA.com.