Herzogenaurach, Germany (15 March, 2016) – Sports brand PUMA unveiled today its latest women’s training campaign focusing on their new fitness footwear style offering, the PUMA Fierce. Entrepreneur and style icon, Kylie Jenner headlines the campaign along with other PUMA ambassadors which launches April 1, 2016.
The PUMA Fierce is a lightweight laceless training shoe designed to be both versatile and functional and mixes performance-ready technology with street-worthy styling. The unexpected design has a demi upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements. The style will take you to and from your latest training class while taking your look to the next level.
“PUMA is putting a great deal of focus and emphasis behind our women’s business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training,” said Adam Petrick, Global Director of Brand and Marketing for PUMA. “Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.”
The Fierce campaign was photographed by Lauren Dukoff and launches on April 1, 2016. It will be seen in a variety of mediums around the globe including print, digital, and out of home. In addition, the campaign will have many social components including a program which invites consumers to participate and show how they style the Fierce and are inspired by women like Kylie. Users who post their fiercest looks in and out of the gym using the hashtag #FOREVERFIERCE will get the opportunity to win the latest looks from PUMA and be featured on the brand’s social channels.
The Fierce will be available in four colors, with additional colours dropping throughout 2016. The Fierce will retail at PUMA stores and Cross Trainer for R1699.00.
To learn more about the Fierce go to www.puma.com, to take part in the Fierce Challenge follow the brand on Facebook, Twitter, Instagram and Snapchat @puma.