Puma launches forever faster store at Pavilion Shopping Centre in Westville

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Durban, South Africa (11 July 2016) – PUMA South Africa opened the door to a Forever Faster store at The Pavillion Shopping Centre in Westville Durban this weekend. Based on PUMA’s global retail blueprint, Forever Faster, the store is designed to optimise product stories while revealing the technologies used in the production of key PUMA performance products, mainly football and running.

The look and feel of the Forever Faster PUMA store, the third such store to open in South Africa, is modern and cool, coupled with inspirational elements that radiate a sporty, energetic personality. PUMA’s long standing heritage as a footwear company is underlined by the strong visual impact of the Footwear Wall, the focal point of the new store. Putting elite athletes and product at the heart of the message, the Forever Faster store establishes a meaningful connection with the consumer and effectively tells the PUMA brand and product stories.

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“Forever Faster stores feature PUMA’s key performance products – everything from our evoSPEED and evoPOWER football boots worn by the likes of Sergio Aguero and Cesc Fabregas, to our training and running shoes including the IGNITE Dual and the Speed 300 worn by the likes of Usain Bolt and SA Olympic medal hopeful Richard Murray, the current World Duathlon champion,” said Brett Bellinger, Marketing Director of PUMA South Africa. Robs, please advise these details of what shoes are worn by these athletes.

“The success of our Forever Faster stores is reflected in the positive reaction from consumers, who identify the success of our PUMA athletes with our product and this re-affirms their allegiance and trust in us as a sports brand.”

The Forever Faster PUMA store is located at The Pavillion Shopping Centre, Shop 331, Jack Martens Drive, Westville, Durban. Trading hours are Monday to Friday: 09h00-19h00; Saturday: 09h00-20h00, Sunday & Public Holidays: 09h00-19h00. For queries please contact, +27 87 944 8168.

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Media Contacts:

Brett Bellinger – Marketing Director – PUMA SA – +27 21 551 0832 – Brett.Bellinger@puma.com

Sarah Brownlee – South African Public Relations – Splash PR – +27 21 447 1208 – sarah@splashpr.co.za

PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com