Cape Town, South Africa, 11 February 2015 – PUMA is proud to introduce IGNITE, a performance running shoe featuring innovative foam technology that maximizes energy return to keep you running longer. Worn by The World’s Fastest Man Usain Bolt, IGNITE is PUMA’s most responsive running shoe, optimizing comfort and durability. Designed for a wide range of runners, if you put the energy in then PUMA IGNITE gives it back.
Usain Bolt IGNITE-ing in his new shoes.
Powering every stride is IGNITE foam; proprietary foam that provides responsive cushioning, optimal rebound and comfort. Strategically placed in the heel of the shoe is ForEverFoam—a compound used heavily in the automotive industry. This material creates long-lasting durability and is entirely new to the market.
“Training every day is pretty tough”, said Usain Bolt. “I start out with a running shoe to warm up before going into a spike, and I need a shoe that is comfortable and keeps my energy up. I love IGNITE for that, and can feel it make a real difference. It’s a pretty good looking shoe as well.”
Karin Baust, Running Training Business Unit General Manager at PUMA commented, “We’re proud to bring IGNITE to the market. This shoe has been a long time in the making, we’ve been working on the foam innovation and tooling for a number of years. It’s extremely satisfying to launch IGNITE because an advancement in footwear technology like this doesn’t come around every day, and we’re confident this is going to have a big impact on a wide range of runners around the world.”
PUMA IGNITE will retail for R1699 and will be available in men’s and women’s styles. In subsequent seasons, additional styles will be introduced and the IGNITE line will be expanded further within the Running and Training categories. To #IGNITE your run, visit PUMA stores and selected retailers nationwide from 5 March 2015.