Robbie Kruse announced as newest MiFitLife sponsored athlete

Robbie Kruse

MiWayLife is proud to announce a new partnership between MiFitLife and 5FM and Kyknet personality Robbie Kruse. As a MiFitLife athlete, Robbie Kruse joins sporting icons Matt Trautman, Glen Gore, and Hannele Steyn amongst others.

MiFitLife is a true lifestyle product that was developed by MiWayLife in collaboration with professional athletes. This world-first product offering rewards exceptional athletic performance, and is available only to qualifying athletes who ‘make the grade.’ MiFitLife members receive comprehensive life, injury and illness cover at affordable premiums with no medical underwriting whatsoever. They also gain access to benefits geared specifically at athletes including discounted race entries, race entry refunds, fitness rewards and training clinics and camps. These benefits are not “add ons,” but form an integral part of the MiFitLife product offering.

Robbie will be competing at the MiWay Durban ULTRA this March under the MiFitLife flag, following his first attempt at the 70.3 in Buffalo City on January the 29th. Speaking about MiFitLife, he says ‘I feel that living a healthy lifestyle and having fun while staying fit is important for everybody. MiFitLife is a great solution for fitness enthusiasts, developed and run by people who are active in the athletic world themselves. They offer great benefits and protection for amateurs and pros alike, and the MiFitLife presence at some of the biggest triathlon events on the calendar made partnering with them an easy decision.”

MiWayLife CEO Craig Baker says ‘We’re delighted to have Robbie on board with MiFitLife. As 5FM’s sports presenter his involvement in fitness and sport serves as a great example to his fans. We heard all about his journey to Ultra distance triathlons via his social and radio presence, and have been following his progress for some time. With his enthusiasm and dedication to triathlon, we’ve no doubt that Robbie will be a great new addition to the sport and a MiFitLife advocate for many years to come.”