Sanlam Cape Town Marathon continues to set the stage for local talent

Sanlam CT Marathon

Capetonian to participate in this year’s Paris Marathon

Cape Town, 23 March 2017 – Sanlam Cape Town Marathon, together with Sanlam and ASICS, has announced the winner of the 2017 all-expenses paid trip to this year’s Paris Marathon. Aaron Adams, 21 and hailing from Cape Town, will set off for Paris this April to take part in one of the world’s leading races.

Having first discovered his passion for running in 2010, and after many years of track and field, Adams chose last year’s Sanlam Cape Town Marathon as his debut marathon.

“Participating in last year’s Sanlam Cape Town Marathon was a phenomenal experience,” says Adams. Whilst his race may not have gone exactly to plan, he is determined to participate again this year. “I experienced quite a bit of pain and cramping and there were several moments during the race when I questioned why I signed up. But, ultimately, it was worth every single moment of discomfort. To be able to cross that finish line left me with a feeling and sense of accomplishment I will never forget.”

Says Yegs Ramiah, Chief Executive of Sanlam Brand, “We believe the sport of running is easily accessible and by its very nature requires determination, dedication and the belief that a lot can come from very little. Just like wealth creation, a craft that we as a company are more familiar with, the sport of running is a journey without an end, the joy and value of which are unqualified. Aaron’s experience proves just that and we wish him everything of the best for the Paris Marathon”

As a member of The Century City Athletics team, Adams goes on to express his appreciation for the incredible support and encouragement he receives from everyone involved, without which the thought of entering last year’s event would have felt far too daunting.

A decision that has clearly yielded great return, seeing Adams not only complete last year’s race but similarly winning the competition to participate in this year’s Paris event, together with his best friend.

Says Sarah Mundy, Marketing Manager of ASICS South Africa, “ASICS South Africa would like to congratulate Aaron on winning the entry to the Paris Marathon. As one of the leading brands in running, we are excited to be able to provide a local South African runner with the opportunity to experience a top international road race, also sponsored by ASICS.”

“The opportunity to travel overseas and visit Paris is something I could never have imagined, not even in my wildest dreams,” says Adams. “My sincerest thanks to both Sanlam and ASICS for this incredible opportunity. I can honestly say, ‘dare to dream because dreams do come true’. Thank you.”

And as for this year’s Sanlam Cape Town Marathon? “I’ll definitely be back,” says Adams. “It was such a well organised event, showcasing the heart and soul of the beautiful Mother City. I have no doubt that the Sanlam Cape Town Marathon can easily compete with the world’s top international races.”

The Sanlam Cape Town Marathon team is proud to be associated with Sanlam and ASICS in this exciting initiative of making runners dreams a reality.

Entries for the Sanlam Cape Town Marathon are open.
Africa is my home, this is my race. It’s Cape Town, must run it!
To find out more, go to www.sanlamcapetownmarathon.com
#ChallengeYourself
#ChallengeYourFriend
#CaptainsChallenge
#ctmarathon
#ctmarathon2017

CRAIG DUMMETT
PR for Sanlam Cape Town Marathon
021-418-2466
082-072-4103
craig@dummettandcompany.co.za

About the Sanlam Cape Town Marathon:
Awarded IAAF Gold Label status earlier this year, the Sanlam Cape Town Marathon is an exhilarating festival of running that brings together runners, elite athletes, social joggers and surrounding communities to enjoy a Spring weekend of running through Africa’s spectacularly beautiful Mother City.

The classic Olympian 42.2km marathon takes centre stage on the Sunday, which follows a 10km Peace Run in the morning, and two Peace Trail Runs (22km and 12km) and a 4.2km Fun Run/ Walk on the Saturday.

As Africa’s “must run” iconic city marathon, it aims to facilitate and leverage change at a national level through its Run4Change Legacy Programme, comprising five pillars:
• To focus on HEALTH and WELLNESS
• To become one of the biggest FUNDRAISING sporting events in South Africa
• To promote PEACE and SPORT
• To be a SUSTAINABLE event
• To DEVELOP and EMPOWER South African Athletes

Managed by a joint partnership through Western Province Athletics (WPA), ASEM Running and the City of Cape Town, the Sanlam Cape Town Marathon, to be held in September, is endorsed by Elana Meyer and Francois Pienaar.

The four-day festival starts with the AIMS Africa Conference and the opening day of the Expo on September 14, and will come to a close with the road running contests over various distances on September 17.

It offers a competitive yet beautiful route, providing runners with a unique experience that highlights the city’s natural splendour and top cultural attractions. The field is inclusive of the world’s elite athletes, club and non-club runners, casual joggers, social runners and walkers. Athletes and spectators can enjoy Cape Town’s unique festive atmosphere at safe, fun supporter zones along the route, and at the finish at Green Point A Track.
Sanlam Cape Town Marathon website
Sanlam Cape Town Marathon Facebook Twitter and Instagram: @CTMarathon
#ChallengeYourself
#ChallengeYourFriend
#CaptainsChallenge
#ctmarathon
#ctmarathon2017

About the Sanlam Group
Sanlam is a leading financial services group listed on the Johannesburg and Namibian Stock Exchanges. Established in 1918 as a life insurance company, the South Africa-based Sanlam Group has transformed into a diversified Pan-African financial services business.

Through its business clusters – Sanlam Personal Finance, Sanlam Emerging Markets, Sanlam Investments, Santam and the newly established Sanlam Corporate – the Group provides comprehensive and tailored financial solutions to individual and institutional clients across all market segments. The Group’s areas of expertise include insurance (life and general), financial planning, retirement, investments and wealth.

The Group has a direct stake in operations based in South Africa, Namibia, Botswana, Swaziland, Zimbabwe, Mozambique, Mauritius, Malawi, Zambia, Tanzania, Rwanda, Uganda, Kenya, Ghana, Nigeria, India, Malaysia and the United Kingdom and has business interests in the USA, Australia, Burundi, Lesotho and the Philippines. Through a strategic stake in the Saham Finances Group, it has exposure to insurance operations in Morocco, Angola, Algeria, Tunisia, Niger, Mali, Senegal, Guinea, Burkina Faso, Cote D’Ivoire, Togo, Benin, Cameroon, Gabon, Republic of the Congo, Madagascar, Mauritius, Lebanon and Saudi Arabia. For further information, visit www.sanlam.com or follow us @sanlam.