Sanlam Cape Town Marathon host first Aims Conference in South Africa

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Cape Town, 28 August 2017 – The Association of International Marathons and Distance Races (AIMS) will hold its first South African conference during the Sanlam Cape Town Marathon week, on 14 and 15 September.

Key stakeholders from around the world will participate in the conference, which will give African and South African road-race organisers, local governments, municipalities and federations the opportunity to listen and learn from experts in the field of road races and trail events. Creating economic appeal, sports tourism, marketing the event and adhering to international standards will all be addressed by leaders in the field.

AIMS is a member-based organisation of more than 400 of the world’s leading distance races in over 100 countries and territories. It endeavours to cultivate and promote distance running throughout the world, and works with the International Association of Athletic Federations (IAAF) on all topics relating to international road races, while also sharing knowledge and expertise within the association. Its aim in Africa is to forge stronger relationships with races, structures and governments on the continent.

Local conference delegates will be able to engage and network with organisations from around the world while sharing in the latest findings from the organisers of the Sanlam Cape Town Marathon, Africa’s first IAAF Gold Label marathon.

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Janet Welham, race director of the Sanlam Cape Town Marathon, says, “There are many criteria to having a successful race, and this conference will cover key aspects of putting together a spectacular event, and showcase Africa as the top destination to compete in. The conference will provide us with the opportunity to share our knowledge and lessons learnt around the challenges facing African races, to elevate and gain recognition of Africa’s events worldwide.”

AIMS president Paco Borao will open the conference, and will be joined by Aleck Skhosana, Athletics South Africa (ASA) president, Alessio Punzi, IAAF Road-Running Manager, Anroux Marais, Western Cape Government Minister of Cultural Affairs and Sport, and Dr Laurine Platzky, Western Cape Government Deputy Director and many other highly esteemed presenters.

The conference will provide delegates with the opportunity to witness first-hand how the Sanlam Cape Town Marathon has become an iconic city marathon by enabling them to be a part of all planned activities over the course of the Sanlam Cape Town Marathon week and weekend. “All delegates are invited to our expo at the V&A Waterfront on 15 and 16 September, and they will also have free entry to the 4.2km fun run on 16 September, and the 10 km Peace Run or the marathon on 17 September,” says Welham.

Africa is my home, this is my race. It’s Cape Town, must run it!