Tag Archives: ASG Events

Winelands Encounter set for another capacity entry

Competitors will experience some of the most scenic trails in the Cape Winelands when the Liberty Winelands Encounter takes place from April 12 to 14. Photo: Robert Ward

Billed as a high-quality but affordable event, race organisers ASG Events are geared up for a flood of interest in the Liberty Winelands Encounter, which takes place in mid-April.   This is the second leg of the annual Liberty Encounter Series, which includes the TransCape MTB Encounter, currently in progress, and the Waterberg Encounter in June.   Starting in Boschendal, ...

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Encounter Series receives a boost from Liberty

Liberty TransCape photo 2 LR

The annual Encounter Series, which includes three multi-stage races under the ASG Events banner, will retain its popular status among South African mountain-bikers after Liberty renewed their sponsorship for 2019.   The series will begin with the seven-stage TransCape journey from George to Franschhoek in February and continues with the Winelands Encounter in April and the Waterberg Encounter in June. ...

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New elements add value to Winelands Encounter

Cyclists in the Liberty Winelands Encounter can again look forward to a variety of scenic trails when the event takes place in the Cape Winelands from April 13 to 15. Photo: Ewald Sadie

A route to provide special memories and an extended stay at the luxury Le Franschhoek Hotel are two of the key elements race organisers ASG Events believe will add value to the Liberty Winelands Encounter next weekend.   Taking place in the Cape Winelands from April 13 to 15, the mountain-bike stage race forms part of the Liberty Encounter Series, ...

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Boutique Cape races go ahead despite water crisis

Race organisers ASG Events have given cyclists an assurance that the Liberty Winelands Encounter from April 13 to 15 will go ahead as planned despite the water crisis in the Western Cape. Photo: Ewald Sadie

Race organisers ASG Events have assured riders that, despite the crippling drought in the Western Cape, the Bestmed Tour of Good Hope and the Liberty Winelands Encounter will go ahead as planned.   The Tour of Good Hope takes place near Paarl from March 5 to 9, while the mountain-bike event, also in the Cape Winelands, will be held from ...

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Road Rangers synonymous with safe cycling

Road Rangers LR

Rider safety has always been paramount for ASG Events race organisers and a close relationship with the Bestmed Road Rangers has ensured this critical issue remains top of the agenda. Made up of volunteers who have a passion for cycling, the Road Rangers will be on duty this weekend at the Bestmed Satellite Championship at Maropeng in North West Province. ...

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ASG and Bidvest Car Rental join hands in cycling deal

Bidvest Car Rental have extended their cycling sponsorship portfolio with the announcement of a partnership agreement with ASG Events. Photo: Warren Elsom/Capcha Photography

In a new deal for cycling races under their umbrella, ASG Events have announced a sponsorship agreement with Bidvest Car Rental set to benefit both parties. The partnership will see the Johannesburg-based rental company, who are already involved with the RoadCover team, extend their cycling sponsorship portfolio. Bidvest sales and marketing executive Gaynor von Loggenburg said they had a strong sports ...

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Emperors Classic route to produce fast-paced action

Participants in the Emperors Palace Classic feature road race in Johannesburg on April 23 should relish the quick nature of the 98km course. Photo: Yolanda van der Stoep

With the cyclists facing a route unchanged from last year, ASG Events race director Darren Herbst is anticipating a thrilling finish to the Emperors Palace Classic road race next weekend. The two-day cycling festival based at the Kempton Park casino will provide cyclists with a choice selection of events, including two mountain bike offerings on April 22 and two road ...

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TransCape pays tribute to Laws on penultimate stage

Pic 3 Catherine and Hannele LR

The new professional team of Pieter Seyffert and Travis Walker claimed their fifth stage victory as the TransCape mountain bike race paid tribute to former British road champion Sharon Laws, who was diagnosed with cervical cancer late last year. Organisers ASG Events dubbed the top of the day’s major climb, Rusty Gate, as the Sharon Laws Summit to honour the ...

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Kachelhoffer backs two-day stage race concept

Riders during stage 3 of the 2016 Liberty Winelands MTB Encounter from Wellington to Wellington - 17 April 2016

Top South African professional cyclist Hanco Kachelhoffer is looking forward to the concept of a two-day stage race when he competes in the Sanlam MTB Invitational at Rhebokskloof Wine Estate near Paarl on November 19 and 20. Previously a single-day event, race organisers ASG Events have extended it to two stages (60km and 40km), believing there is a gap in ...

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Significant boost for SA cycling fraternity

The new partnership between ASG and South African Enterprise Development will have significant benefits for cyclists in SA. Photo: Supplied

The South African cycling fraternity has received a boost with leading global sport and cycling industry player ASG announcing they have attracted a significant strategic investment from South African Enterprise Development (SAED). “This investment will see us fast-track our growth and international expansion,” ASG founder and CEO Heinrich Dannhauser said after the news broke today. “We welcome SAED on board ...

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