The Iron Cowboy completed 50 IRONMAN distance triathlons, over 50 consecutive days in 50 states; but the Absa Cape Epic is an entirely new challenge for James Lawrence.   Cape Town, 6 March 2019 – James Lawrence is no stranger to feats of ultra-endurance. Known as the Iron Cowboy, Lawrence hails from Calgary, Canada, and holds the world record for ...

ZUG/FRANKFURT//TAMPA (September 16, 2017) – IRONMAN, a Wanda Sports Holdings Company, today announced it has entered into an agreement to acquire the PERSKINDOL SWISS EPIC mountain-bike stage race. Staged annually since 2014 in Valais in the picturesque Swiss Alps, the PERSKINDOL SWISS EPIC has quickly gained a cult following as Europe’s premier mountain bike event, drawing more than 500 professional ...

CAPE TOWN, South Africa/TAMPA, Fla. (August 18, 2016) – IRONMAN announced today it has reached an agreement to acquire the highly regarded Cape Epic® mountain bike race in South Africa. In addition to operating The Motatapu and The Pioneer multiple stage mountain bike races in New Zealand, the purchase of Cape Epic marks IRONMAN’s biggest step into the mountain biking market, as they ...

Due to major road works in the centre of the city, we have had to make changes to the race route for the 2016 Standard Bank IRONMAN African Championship taking place on Sunday 10 April 2016. The biggest and most significant change will be on the bike route. While certain changes to the bike route have been enforced due to ...

High5 Sports Nutrition has confirmed its commitment to promoting endurance sports in South Africa with the announcement of two new sponsorship agreements. The brand has signed a three-year deal as official on-course nutrition partner for all IRONMAN events in South Africa and will also supply the nutritional needs of the Kargo Pro mountain biking team. High5 brand manager Gareth Taylor ...

Dalian Wanda Group Co., Ltd. (“Wanda Group”), one of the leading Chinese private conglomerates, has reached an agreement to acquire 100% of Ironman for an equity value of approximately $650 million from Providence Equity Partners. Read the complete announcement from Ironman below and check back to Triathlete.com as we follow up on this developing story: As part of the transaction, Wanda ...

This article was published by: http://triathlon.competitor.com James Lawrence has crossed his final finish line. James Lawrence emerged from the waters of Wallsburg Bay, shivering and disoriented. “I can’t do this anymore,” he cried. “You don’t have to,” responded one of his friends as he engulfed Lawrence in a blanket and a bear hug. “This is your last swim.” Lawrence mustered a ...

Any Ironman is scary, and Standard Bank Ironman 2015 will be as well. Period. You know your body will experience pain way above and beyond what it is used to. First on any athlete’s mind is: will I be the best I can be on race day? The other nagging fear is: how will my day unfold? Will there be ...

Ironman is a beast and you beat it down with months of dedication, training and top end gear. The reality is that a myriad of small things can rob you of the opportunity to kill the beast on race day. Getting your fitness in place takes centre stage during the months of preparation, and smaller issues that can cause devastation on race day sometimes ...